How do you make a brand known for ham top of mind on Turkey Day? Hijack an unofficial celebration of the holiday. In honor of Friendsgiving, we created a trippy soundtrack to make HoneyBaked Ham your one-stop shop for all your hosting needs. And the glaze on top? Tapping a “bachelor” who will surely be spending the holiday with “just friends.” 610+B impressions.

PRESS: PureWow, Refinery29, US Weekly, COSMOPOLITAN, GMA

AWARDS: Atlanta ADDY—Silver