Kerrygold foodies don’t see cooking as a chore but rather something they look forward to. To make their time in the kitchen even more fun, we worked with top chefs to create the first custom playlists in tune with recipes. So when the recipe calls for fast chopping, the beat picks up so you can really get your groove on. The program earned a 29% YOY sales lift.

AWARDS: Epica — Gold, Jay Chiat — Bronze, Chicago ADDY — Bronze (2), New York Festivals Finalist (4), Radio Mercury Awards Finalist (2), Golden Awards of Montreux Finalist, World Food Innovation Awards Finalist, AdAge Editor’s Pick, Shots.net Pick

PRESS: AdAge, Shots